Launch Register
Guides
Practical guides on finding, targeting and contacting newly incorporated companies, grouped by topic so you can go straight to the one that answers your question. Read them in any order. Not every practice should approach new companies, and none of these guides treats a new company as a lead — each explains the public record and a careful, manual approach, with the limits alongside.
Guides on where new clients come from. Selective outreach to newly incorporated companies is one channel here, not the default for every practice.
No published guide in this group yet.
Guides on what filed company data can and cannot tell you, and how to build a narrow, reviewable search rather than a broad list.
See what each Companies House field can and cannot prove, then compare manual search, the API, the snapshot and a weekly spreadsheet routine for one task. Read
Run the free Companies House search step by step, then decide if a one-off search is enough or a repeatable method is worth it. Read
Understand what SIC codes are, filter new companies by sector, and treat them as self-reported classification rather than proof of activity. Read
Turn a rough niche and service area into a profile sized to your team's real weekly review capacity. Read
Read what a registered office does and does not show, and apply a checklist before you rely on it. Read
Guides on reviewing companies responsibly, choosing a lawful channel and making a restrained first contact. A new company is never automatically a lead.
Decide whether selective new-company outreach fits your practice, then follow the ten-stage responsibility map from defining fit through to a CRM hand-off. Read
Turn a batch of new incorporations into a factual Lead, Review later or Not suitable decision for each one. Read
Test initial-contact timing against your own audience, channel and capacity instead of assuming one universal window exists. Read
Work through the UK GDPR and PECR distinctions of channel, recipient and personal data before you contact a new company. Read
Write a short, relevant introduction letter to a new company director — a starting point to adapt, not a template that performs. Read
Decide whether a batch-capped, weekly review-and-contact routine — with defined roles, an exception queue and a checklist — fits the practice's own capacity. Read
Comparing manual Companies House research with a repeatable workflow? See how Launch Register works.
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Looking for the numbers behind the guides? Our free Company Statistics library tracks new-company registrations by local authority and by industry, with a published methodology.